Try What's Trending! Visual Content for Marketing!
Why Images are important in marketing?
According to experts, the human brain processes visual information way faster than verbal information. 90% of the information transmitted to the brain is visual, and visuals are processed 60,000 times faster by the brain than text.
In marketing, using this as an opportunity, the approach of targeting customers with content has changed. People are using more visual content like images, memes, infographics, GIFs and videos, and in turn are receiving higher engagement rates. Statistics show how visual content has become important for marketing.
i. As per a Social Media Examiner report about the types of content used in social media sites, it was found that 74% use visual information in their social media marketing, which has been increased from 71% in 2015. (source: Socialmediaexaminer.com) Next is blogging at 68%, and videos at 60%.
ii. Content with high quality images/infographics are 30 times more likely to be read than text articles.
iii. As per observations, it was found that posts with visual content have more engagement traffic than those without visual content. 700 YouTube videos are shared on Twitter every minute.
iv. Pinterest generates more referral traffic than Google+, YouTube and LinkedIn COMBINED. Visitors spend 100% more time on pages that have videos on them.
v. Consumers who watch a product video are 85% more likely to purchase that product.
Infographic image example
How can you build effective visual content for better engagements?
1. Create memes:
What is a meme? As per the definition, a meme is an image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly by Internet users, often with slight variations. It originates from a greek word 'mimeme' which literally means “ Imitated Thing”.
Many stats have proved that people using memes as marketing techniques have gotten higher engagement rates. If they are funny, then they have a higher chance of getting shared, which could make them go viral.
There are many free tools on the Internet that will help you generate memes. Some of them are memegenerator.net, imgflip.com, makeameme.org . You can create memes from pre-existing images or you can upload your own images.
2. Post images which will display your message, instead of text content.
There is an idiom which says “ A picture is worth a thousand words”, which literally means that an image with subject conveys information more effectively than the description does.
Nowadays, it has become a trend that most of the companies are conveying information using infographics on social media sites, blogs and on their websites resulting in higher engagement rates. If you want to stay in the competition, then you must follow the trend: there are many free tools through which you can create infographics. Few of them are Canva Infographic maker, Visualize, Google Charts and PiktoChart.
3. Live Stream Videos
With Live Stream videos, you can be more transparent to your customers, which ultimately leads you to gain their trust. You can go live and review products, or show how things are being done in the company, or you can give updates about future releases instead of using the stereotypical newsletters.
You can also interact with your customers by taking their feedback or reviews. All this can be done with very less investment and the best part is that it is accessible to everyone. All you need is to have a high speed internet and an HD quality camera.
Fact is, compared to the past, the importance of Visual Content has grown rather significantly over time and will continue to do so. Whether it is infographics, live videos or memes, it's clear that the engagement rate is higher when it comes to visual content. In order to grow your customer base or followers, you need to follow the above strategies.
So get to creating visual content to catch the eye of your customers and see your business grow like never before. Good luck!