Negative Reviews Help Your Business!
Sometimes negatives can be your next positive. This holds good in many cases. People leave reviews as an expression of what they feel and how they experience something. It might be an excellent product or a very happy festive offer or a complete shopping experience gone wrong. Reviews play a major part in the groth of business.
One can learn a lot from negative reviews. You can know where the process is going wrong - whether it is during the check-out of your shopping cart, or in the packaging, third-party delivery, delayed logistics pickup, or a damaged product which reaches your customer.
The best thing about business reviews is that customers both new and existing ones try to make a contribution towards your business growth. By having positive reviews all the time, it might sound suspicious that a business is flawless, which can never be 100% right.
It is beneficial to have negative reviews as well, so customers can have the right expectations from the services offered and products delivered. For example, a customer might feel that a product was actually two sizes smaller than what it appeared on the website, or a blazer is a shade lighter than what it looked on the catalog. It helps future customers set the right expectations from the products offered.
Bad reviews need immediate attention to keep customers from going astray. Sometimes, a bad review can trigger a whole lot of customers to make it a discussion forum against a business or a service. Responding immediately to the customer who is unsatisfied, will have the same customer leave a thank you note after sharing his or her experience in detail. You could offer an immediate overnight replacement with a discount or a gift could be provided to make it up to the customer and retain their loyalty.
The feedback that customers leave on a business review can be the path to discovering where your customer service is lacking. It could help in building a strong customer service help desk to tackle similar situations in future. Feedback also helps in improving the process flow or the supply chain management of any type of business which has multiple layers in product delivery.
Although a business always expects to get a 5 star rating, too many 5 stars could also raise eyebrows and may lead a few people to believe that your business is actually not that genuine and satisfactory. A good business is one which has few low ratings or lesser stars with real reviews or video clippings of well serviced customers, which will help in bringing more visits onto the website, who can become your potential customers.
If you observe on any of the social sites, like Facebook or Twitter or Amazon or Trip advisor, a specific blog or a post will grab the immediate attention of many viewers because of the experiences they have had with that product or a trip for that matter. You will find that many visitors will leave you with additional advice as to whether or not you should go for a certain trip or book a resort in a specific location. They will also go on to add travel tips, and maybe pictures of that place as well. This ultimately helps in making or breaking your travel decisions or buying options.
As it is always said, there are two sides to a coin and so is the case with positive and negative or good and bad review. The ones who make a choice by exploring all the options will be on the safer side and can avoid a lot of unwanted expenditure and experiences. Cheers and good luck!