Your clothing store marketing
It was never easy to run an apparel store successfully with the ever-changing fashion trends every day and facing competition with retail stores opening on every corner of the streets. But how you can be ahead of the competition and be Successful. Let us provide you some guides on how you can be successful in the business
Know your market
Basically in any niche when you’re planning to start a business, you need to know about the market. It means you’ve to know how big your market is, how much revenue your Industry generates. How your industry works, who are your competitors, how are they running the business and were they successful in doing so. Will you follow the existing methods or if not how can you improvise to enhance your business. You should be aware of all this information.
How you want to do business(makeup business plan)
Now make your business plan with the collected metrics about your industry. With a proper business plan, you can be successful with the store. It is the foundation for any successful business although you need to implement practically. Your business plan includes where you need to set up your store, what you need to sell and how you sell and how your competitors have done so far and were they successful and how can I improvise it. The plan must also include revenue models, like how much I need to spend on inventory and Infrastructure. What are the channels I need to concentrate?
Look out for the sources for your business
Now you made up your business plan. It’s time to look out for the sources. Look out for the area you want to set up your business because your location of the store can be an added advantage to your business. Find out suppliers and distributors for your products, because if you want to distribute yourself then it costs you extra resources both in work and money terms. Instead, you can go for outsourcing distributors where you can have hassle free work concentrating only on customer acquisition and product designing. If you don’t have any other choice like finding any outsourcing then you need to distribute yourself. Also, you need to be aware of product costs, from raw material costs to distribution costs, labor charges you need to know everything so that you can control the prices of the products.
How you want to promote your business?
After you made up everything like, setting up a store and made a business plan and sorted out your resources. It’s time to promote your business/brand. It’s time to focus on customer acquisition. For this, there are two ways either you can promote through online or offline mediums or both. But living in the digital era, where every brick and mortar stores in every corner of the street having an online presence on the internet, there’s no way you only depend on your offline marketing efforts, because you won’t succeed.
Everything’s good up to now, you had set up your store with all your business plans, revenue models, store resources and all, you even set up an online presence for your business and promoting it. It was okay to successfully run your business where you will meet your monthly errands. But if it wasn’t okay for you and you aren’t satisfied with the results then you must stay ahead in the process, you need to think differently/uniquely. You need to stay fresh with your marketing ideas and strategies.
Let us give you some insights so that you can stay ahead of the curve and kill your competitors business
- Always try to be fresh with your content/inventory.
- Sponsor local events.
- Having online presence isn’t enough, you need to have a website for your business, which gives more authenticity.
- Leverage social media, especially Instagram and Pinterest, where you can showcase the products.
- Try Influence marketing. Instead of going for profile influencers (if you can’t afford them), you can go for local influencers.
- Do proximity marketing.
- Be in touch with your regular customers, take their emails send personalized emails to each of them offering special discounts or providing special privileges. Use Free email campaigns if your customer base is very less.
- Try to send them the new inventory through emails/WhatsApp.
- Provide them with loyalty rewards to regular customers.
- Come up with discount/offer sales depending on the physical location of the store, like offering regional festive sales.
Mostly in the clothing business, you need to follow latest trends. In this fast-paced world, fashion changes at the same pace; all you need to do is follow up with trends and accumulate technology with the business. And when choosing technology for your business you need to be smart, because you can’t afford to lose a chunk of money on wrong inventory/infrastructure, especially if you’re the small business owner.