Why Your Salon Business Can't Grow?
Looking for more customers for your salon? Thinking about how to grow your beauty and spa business?
Here is a plan to help you grow your salon business.
Know your Customer
Do you know how many types of age groups walk into your salon? Do you know when do people walk in more? Which service is used by most of your customers?
Understanding the target customer is one of the most important factors in growing any business. This helps you in organizing your business to reap maximum productivity. And it’s even useful in planning marketing activities and introducing new services in a more profitable way.
Use Social Media
Why would someone want to spend their money on less impactful advertisements and hoardings when one can get more customers free of cost?
Social media is the best and easiest way to let your potential customers know that you offer the best service. List all the social media platforms where your potential customers spend time. Now, knowing where your customers engage, find what interests them. Write interesting and valuable content about topics that engage your potential customers.
Get Found on Google
When someone asks you about a restaurant in your city, what would you do? You search online, right? “Hair salons near me” - that’s how your customers are searching for you. If you are not online, you are missing out on a lot.
Getting online is not a big deal nowadays. Website builder apps like Boomer Marketing let you design your own website in under 5 minutes without any coding. Along with a responsive design website, a strong SEO practice, adding your website to Google Maps, listing your business on Google My Business and Yelp makes it easier for your target audience to find you.
Having a website where you can showcase your awesome stuff is a cool way to make your customer love your work. A website makes it even easier for people to know your business working hours, pricing, new designs and lets them book appointments without having to wait. A beautifully designed website is a hoarding that markets your business 24/7.
A blog on your website not only boosts your customers’ engagement but also improves your search engine rankings. Search Engine results drive more customers to your salon without any cost.
“More than 13 customers walked into our salon when we shared a picture that shows a customer’s hairstyle in our salon. On an average, we get 6 to 9 customers through online posts”, says Jeord McKay, a Salon and Spa owner based in the Philippines.
A picture speaks a thousand words. This is so true that many businesses in New York City post photos of their customers on their Facebook page and Instagram account because more than 30% of American women are on Instagram.
Click pictures with your customers, beauticians, neatly styled customers, and your team. Share them on Instagram and Facebook. Showcase your salon interior. This has been a very useful tactic to drive more customers.
Video is the Trend
Though pictures are a great way to engage your customers, a video has huge power in terms of marketing. A simple video which explains beauty tips or hair care can make your business grow into a brand overnight. If you don’t know how to create viral videos, it’s okay. Record videos with customers and put them on your social media accounts. This makes it seem more realistic and people love such videos.
Every business has a group nowadays. Joining groups on Social media like Facebook, Vimeo, and Reddit, where your potential customers engage, makes it easy to market your services. Join groups and share interesting offers with group members.
Facebook groups and Facebook Marketplace offer an easy and convenient way to sell your services. If you operate a business in small city or town, you can join location based groups. One of the best advantages of joining groups is that you can reach thousands of people free of cost.
Share Your Knowledge
Are you a Hairstylist turned into an entrepreneur? Great! And even if you are not, you can share your knowledge with people on question and answer websites like Quora and Yahoo Answers. There are people searching for beauty and personal tips. Go that extra mile, guest post on salon magazines. When you give the best answer, you have branding and customers for your business.
Let your people know about your business by sponsoring local competitions or events. Offer free services for popular events in your location. Sponsor hair styling at competitionss and share pictures on social media. Ask them to tag you in their posts or share on their profile. You may also consider sponsoring an event that falls out of your industry.
If you are going to say networking is not that useful, I have this one question for you - why do most of the billionaires make friends?
Networking is amazing. Make friends with your local business owners. Plan offers and discounts for their customers, with mutual benefits.
Networking online is thrilling. List all the businesses that can help you. Try their products, review their services online, and write a few guest posts (Too much of this is not good. Be careful as this might get you into trouble).
Help each other and grow together!
Love your old Customers
What differentiates a good and average salon service is the care that you show towards your old customers. The point we have to understand is that your old customers or loyal customers are the ones who liked your services and walked in again. They are going to spread a word about your services. Now, think what you want them to spread about your service?
Providing the best service to existing customers should be your first step in marketing. Talk to your customers, make them feel that you care about their beauty and health. Often advice them, on how they could enhance their beauty. Ask for their feedback. This helps you in growing.
Over to you
While all of these marketing tips make people go to your salon, the best marketing plan to build a successful salon business is providing top class services, enticing offers, and peerless marketing. People can’t stop loving a business that provides the best service.
Start growing your salon business!