Types of Digital Marketing Practices - Digital Marketing Series 2
There are various types of Digital Marketing that are used to get the word out and promote products. A few of the strategies mentioned here are old one's but stiull work just as good as the new means of Digital Marketing. Don't wrote off any off these until you've tried them for yourself.
Let’s deep dive into these topics and get a better understanding of them.
Search Engine Marketing
Growing a website’s visibility in search results by using money for advertising is called Search Engine Marketing. Another name for it is also Paid Search Adverts. An example of this is Google Adwords, which is used by a lot of Major companies all over the world.
Google Adwords an advert service provided by Google allowing businesses to display ads on Google and its advertising networks by setting a budget for advertising.
Search Engine Optimization is a digital marketing norm which focuses on the possibility of business growth in unpaid search rankings. Using SEO tools websites can find the keywords specific to their business that people around the world are searching for and use that to increase awareness about their brand.
SEO Analysis tools also show the complete analysis of your website’s data, which is a big help when it comes to knowing what works and what doesn’t work for your customers.
Sharing any type of content on the internet, like blogs, images, videos, event updates etc to promote a brand and its products or services is Content Marketing. You need to make sure that the content you share is relevant, riveting and consistent to attract a targeted audience. Good content always drives people to know more about your product.
A few good ideas to consider:
- Guest Bloggers:
Have Guest Bloggers write a piece for your website once a month. This builds your website visibility on their websites as well. This is the easiest way to promote your products. Ask writers to review your products. This shows customers that your product is worth their money as well.
Have a vlog! A vlog is the video version of the blog, rather than writing about it you just record your day as you go about it.
Show images and videos about how the company works and what its atmosphere is like.
It doesn’t need to be about business. It could be about creativity or your everyday life. You can also ask customers who’ve been with your business to write or vlog on the website.
Whenever your company is working on something new let your customer base know it. You don’t to tell them what you’re working on just let them know that something new is coming for them.
Have write ups about any other simple updates as well. Like for example; if you’re a website building company and you’ve updated or added new website templates, consider writing about it, or having a loyal customer review it.
Everybody just wants to be heard. The whole point of customer service is communication. Interactive Marketing strategies like forums and discussion groups help build customer relations and in turn grows the company revenue.
Interactive content can make or break your business. Responding to reviews, good or bad, shows customers that you care.
Social Media Marketing
Using social media as a platform for marketing is a great way to get more publicity for your business and products. There are over 7 million people on social media and that number keeps increasing by the hour. Taking marketing to those platforms would be the best way to market a product, giving it the reach it needs.
Almost every company around the world is marketing and promoting their products through social media. Sharing posts about new events, updates, products, images and so on, is a trending way of getting people to talk about your products, basically acting as a word of mouth tool. With the introduction of Facebook , Instagram and Snapchat, word of mouth has become more global than ever. Now you can reach your clients 24*7 and assist them for an issue they have.
This old marketing strategy is not to be dismissed so easily. Email Marketing is still a crucial player in the game of Digital Marketing. Big companies still use this as one of their ways to target a specific audience and promoting their products.
Sending adverts through mobiles on SMS and MMS is a quick way to reach a lot of people and get their attention. With all the advancement in technology, this marketing strategy has held its own ground firmly and is still widely used for promotions and campaigning.
Visual Marketing is all the rage right now. As the name explains anything visual is the essence of visual marketing, that is: an image a video or an illustration used to display information in a colorful or an eye pleasing way.
Statistics show that visual content reaches the brain much faster than text. An info graphic is a great example of Visual Marketing. A lot of companies are using info Graphics to spread the word about products and it is working miracles for them indeed!
All the above are tried and sure ways of getting your business and products the large scale publicity it needs. To add to that, make sure you have perfect strategy and goals defined. This way it helps you analyse your work so that you can use best working digital marketing technique and fixing less benefitial techniques.
In the next chapter we will talk about the different upcoming trends in the world of Digital Marketing and which trend is the one to keep an eye on!