Search Engine Optimization & Social Media
Search Engine Optimisation (SEO) is an e-commerce marketing regimen which focuses on the possibility of increasing visibility in non-paid search engine evaluations. SEO involves both the technical and innovative components needed to gain higher rankings, drive traffic, and increase awareness of your website on search engines. Search Engine Optimisation is important to website owners, especially if it involves a business.
SEO uses analysis tools to let you know if your website is doing good or not. It helps you take a look at whether your visitors are having any difficulty in exploring your site, how much time it takes for your website to load, etc. SEO tools let you know what's excellent about your website and what isn't. These figures are immanent to a business website storefront.
Now let’s get into the role Social Media plays with regard to SEO. Does Social Media sharing really have any affect on Search Optimization? This has been the question on the minds of many ec-ommerce website owners, and today, we give you the answer.
First, it is necessary to understand that when you keep sharing articles on Social Media, it doesn’t mean that your website will show up at the top of the search engine list.
So then, the question begging to be asked is: How does Social Media really help SEO?
Well, for starters, it affects your website analytics. For example, the more you share an article, the more chancesthere are of people viewing that article. Which means that the total number of people visiting your website increases, which is good for your website. The more traffic your website gets, the more exposure it receives and this means more opportunities to gain customers. This makes your website popular and automatically brings it up the website food chain as such.
So what can do you do to make your Social Media impact better and drive more traffic to your site?
Know your audience: The key to marketing to potential clients is knowing who those potential clients are. You need to ask yourself: For whom are you making your products? It can either be age specific, gender specific, hobby specific like art or dance, or for everyone.
Reach Out: Once you’ve identified your audience, you need to reach out to them. Your marketing strategies need to be aimed at them. Connect with them. Get their feedback and suggestions.
Start a Blog or Vlog: Share updates on business, worklife, interesting or knowledgeable content. It’s important to keep your clients updated as it makes them feel involved.
Saying Thank You Goes a Long Way: Show your appreciation towards their loyalty. This helps marketing in a big way! The biggest way of marketing is word of mouth. Statistics show that people are more likely to shop somewhere where their friends tell them to.
The key to getting an audience to your website or page is to make your content interesting or crucial: something that they would want to read. Your products need to be up to the mark, meaning of high quality. Most importantly, you need to deliver what the customers are expecting and not a cheap imitation of what you promise them, and you need to deliver your product within the promised time limit.
Reviews: The Good & The Bad
The important point to note here is that all your customers want to be heard. Hear them out! Show them that their feedback matters! That they matter. This is will go a long way in building a relationship with your clients and gaining their trust. Ask them to write reviews for your page. This will help your website in a huge way because now, before buying anything, 85% of people check out the reviews online first.
So what do you do when you get a bad review or a bad comment? You first need to remember that not everyone will be onboard with your products, there will be some people who will criticize your products. No matter how much you try, you can’t delete these comments unless the owner of the comment deletes them. So, first, what you can do is find out what that particular person didn’t like: was the service not good, was he not delivered what was promised, was there a mix up? Then focus on what you can do to make it up to him. Now, you need to make sure you do not come across as pushy or persistent. If the person doesn’t wish to speak about it or is being vague, there isn’t much you can do except letting them know that you tried.
However, Google will look into the issue if it is a legal matter.
Now, if you do get a few bad reviews, what can you do? People are definitely going to see those comments. While Google will not allow you to delete those comments, you can push them down a few pages by asking your loyal and satisfied customers to pen down positive reviews about you and your products. As much as negative reviews affect your client flow so do the positive ones. And if your positive reviews outdo your negative ones, then you have nothing to worry about.
So if social media isn’t the key to gaining better search engine rankings, then what is?
According to R.L. Adams, author of “SEO 2017: Master Search Engine Optimization” (R.L Adams Blog ), there a few things you can do to ease your way into higher SEO rankings. But first, you need to gain Google’s trust. This is going to be much more difficult for a new website as opposed to a website that has been on Google’s radar much earlier. Mr. Adams says that there are three ways of gaining Google’s trust:
The Index Age of your website counts, not the day it was registered or released.
Your website needs to be knowledgeable about the links you attach to it.
Last but not the least, you need to focus on your content which has to be well-written, keytag specific and engagingly captivating.
R.L. Adams has written an article for Forbes talking about the 8 Crucial Rules For Dominating Google's Search Results (Crucial Rules for Dominating Google Search Results). I advise you to read it to get a much better understanding of Search optimization and going about it the right way.